We meet again today to talk to you about the long-awaited subject… We have made you languish with impatience, today we are lifting the veil on our Californian stay!
As you know the BeautyMix adventure, it's a great team associated with experts! We are fortunate to be supported and accelerated by the Sephora Accelerate US program, a program to support women's entrepreneurship.
Far from being a program that puts the various selected startups in competition, Sephora Accelerate relies on collaboration and benevolence to promote the success of each company. The opportunity for us to discover women with paths all more amazing than each other and with innovative ideas, from all over the world. Among them, Iliana has developed a range of natural products based on local Mexican ingredients, KJ has created a make-up brand dedicated to black and mixed-race skin, and Heather will soon tell us about the beauty secrets of her adopted country, Brazil. . We were able to share our struggles as women and entrepreneurs: what a relief to see that we all face similar problems, to be able to exchange advice, and what an inspiration to see each other's successes!
Sephora Accelerate also allowed us to meet brand experts in many areas: marketing, communication, logistics, quality, regulations, etc. We have thus benefited from the knowledge of one of the largest companies present in the beauty industry: thanks to their advice, we have been able to save time, avoid errors and implement the right methods now.
After several months of acceleration, here we are back in San Francisco with one of our biggest challenges… the DemoDay! And yes, the startups found themselves in front of hundreds of investors in order to pitch and prove that we were a company of the future! The challenge was successful, since the feedback was extremely positive: the guests were impressed by these 13 golden projects!
New challenges await us!
We meet very quickly for new adventures!
La Team BeautyMix